They Said It Would Be Easy So, the other day, my daughter and I changed the brakes on her car. Ok, not a big deal really. All the YouTube videos told us so. My daughter watched at least a half a dozen, and with her car being a tiny 2002 Kia Rio, it seemed like … Read more
You’re pouring your heart out about last night’s tragedy. Sitting across from your best friend at the cafe. She picks up her phone. And now — she’s plucking away a text! Definitely not texting you… Why would she? You’re right across from her! You see the hand swiftly scrolling, stopping the screen every so often, … Read more
Introducing the Lead: Heavy on Credibility and Goodies You have a killer headline and you’ve crafted headline-worthy subheads galore. Now you need a “lead” to engage your prospect. Engage? Didn’t we do that with the headline? Yes, you had that 3-5 second window to pique your prospect’s interest and now you have it. But if … Read more
Is Your Headline Compelling Enough to Grab Your Prospect by the Lapels? Increase Sales by 500% This Week! Now isn’t that a promise and a half! But… With an innovative, attention-getting headline, targeted to your ultimate prospect, that can happen. Whether a direct-mail piece, your landing page, email subject line, or newsletter, the headline is … Read more
