Introducing the Lead: Heavy on Credibility and Goodies You have a killer headline and you’ve crafted headline-worthy subheads galore. Now you need a “lead” to engage your prospect. Engage? Didn’t we do that with the headline? Yes, you had that 3-5 second window to pique your prospect’s interest and now you have it. But if … Read more
You Have a Bunch of Good Headlines Left from Your Writing Frenzy. Revise, Refine, and Repurpose. 29 Good but Not Great Headlines Left? So you just finished writing about 30 good headlines for your new promotion. You chose one and crafted an amazing headline out of it. You even used some words and ideas from … Read more
Is Your Headline Compelling Enough to Grab Your Prospect by the Lapels? Increase Sales by 500% This Week! Now isn’t that a promise and a half! But… With an innovative, attention-getting headline, targeted to your ultimate prospect, that can happen. Whether a direct-mail piece, your landing page, email subject line, or newsletter, the headline is … Read more
