Winning with the Lead — or “How to Hook Your Prospect”
Introducing the Lead: Heavy on Credibility and Goodies You have a killer headline and you’ve crafted headline-worthy subheads galore. Now you need a “lead” to engage your prospect. Engage? Didn’t we do that with the headline? Yes, you had that 3-5 second window to pique your prospect’s interest and now you have it. But if … Read more
