They Said It Would Be Easy So, the other day, my daughter and I changed the brakes on her car. Ok, not a big deal really. All the YouTube videos told us so. My daughter watched at least a half a dozen, and with her car being a tiny 2002 Kia Rio, it seemed like … Read more
You’re pouring your heart out about last night’s tragedy. Sitting across from your best friend at the cafe. She picks up her phone. And now — she’s plucking away a text! Definitely not texting you… Why would she? You’re right across from her! You see the hand swiftly scrolling, stopping the screen every so often, … Read more
How Not to “Sell” It is amazing how we, as individuals, do not like to be sold to. We don’t want to feel like we’ve been “had.” Not in the least. When we are buying, we are “buying” into the idea you are offering, not the product or the service. I know, it’s so funny … Read more
Is Your Headline Compelling Enough to Grab Your Prospect by the Lapels? Increase Sales by 500% This Week! Now isn’t that a promise and a half! But… With an innovative, attention-getting headline, targeted to your ultimate prospect, that can happen. Whether a direct-mail piece, your landing page, email subject line, or newsletter, the headline is … Read more
